Traffic Managers


Overview

Traffic Managers

Introduction

Traffic managers coordinate work among account managers, other managers, staff members in other departments, and advertisers at advertising agenices. Some advertising agencies use the titles project manager and project coordinator to reflect traffic managerial roles. There are 28,600 advertising and promotions managers, including traffic managers, employed in the United States, according to the Department of Labor.

Quick Facts


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Median Salary

$125,510

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Employment Prospects

Good

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Minimum Education Level

Bachelor's Degree


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Experience

Internship


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Skills

Interpersonal


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Personality Traits

Organized

Earnings

The average annual salary for traffic managers was $84,027 in September 2020, according to Salary.com. Salaries ranged from $58,324 to $116,794 or more. Those with a bachelor's degree and more years of experience in the field earn higher salaries. The Department of Labor does not provide data for advertising traffic managers specifically, but does have information on the earnings of advertising...

Work Environment

Traffic managers work in offices in advertising agencies. No day is exactly the same, but each day they spend time on computers and mobile devices when away from their desks, checking schedules, e-mails, and communicating with project staff members and advertisers. They meet with project workers to discuss the status of work and update schedules. They may travel to meet with advertisers and sta...

Outlook

The U.S. advertising industry generates $55 billion in revenue and is expected to continue growing relatively well through 2025, as reported by market research group IBISWorld. This growth is being attributed to the continued popularity of digital mediums such as tablets and smartphones, which are providing advertising agencies with additional revenue streams. In 2020, the coronavirus pandemic ...

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