Online Reputation Managers
Overview
Introduction
Online reputation managers monitor social media sites to identify negative content that is posted about their clients. They use a combination of public relations and technical skills to eliminate this content (or at least force it to appear lower in search results) and promote content (news articles, blogs, Tweets, Facebook and LinkedIn posts, etc.) that presents a positive image of their client.
Quick Facts
Median Salary
Employment Prospects
Minimum Education Level
Experience
Skills
Personality Traits
Earnings
Online reputation managers earned salaries that ranged from $45,224 to $63,673 in May 2020, according to PayScale.com.
Public relations managers (who perform duties that are similar to those of online reputation managers) earned median annual salaries of $116,180 in April 2020, according to the U.S. Department of Labor. Ten percent earned $64,790, and the highest 10 percent earned $208,0...
Work Environment
Online reputation managers work in typical office settings, although some may work from their homes. Many online reputation (OR) companies have a laid-back atmosphere that includes hard work, but also a lot of fun and amenities. For example, Reputation.com, one of the largest OR firms in the industry, offers monthly happy hours/company events, free lunches on select days of the week, and fully ...
Outlook
The U.S. Department of Labor (DOL) does not provide an employment outlook for online reputation managers, but it does report that job opportunities for public relations specialists (a related career) are expected to grow by 8 percent through 2028, faster than the average for all careers. According to the DOL, “organizations will continue to emphasize community outreach and customer relations as...
