Marketing Managers


Overview

Introduction

Marketing managers plan, organize, direct, and coordinate marketing strategies to promote and drive business. They test marketing messages, direct social media strategies, and manage staff. There are approximately 286,300 marketing managers employed in the United States.

Quick Facts


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Median Salary

$136,850

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Employment Prospects

Fair

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Minimum Education Level

Bachelor's Degree


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Experience

Internship


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Skills

Business Management


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Personality Traits

Conventional

Earnings

Salary.com reported that marketing managers earned an average annual salary of $106,168 in October 2020, with salaries ranging from $80,092 or less to $142,134 or more. The U.S. Bureau of Labor Statistics reports that, in May 2019, the median annual earnings for marketing managers was $136,850. The lowest 10 percent earned $71,010 or less and the highest 10 percent earned $208,00 or more.

Work Environment

Marketing managers often work in comfortable offices near the departments they direct. Higher level managers may have spacious offices and may enjoy such privileges as executive dining rooms, company cars, country club memberships, and liberal expense accounts.

Marketing managers often work long hours under intense pressure to meet marketing goals. Workweeks consisting of 55–60 hours at ...

Outlook

Employment of marketing managers is expected to grow by 7 percent, faster than the average, through 2029, according to the U.S. Bureau of Labor Statistics. As the influence of marketing in traditional print media continues to decline, many marketing firms are investing more heavily in digital media.

The outlook for the marketing industry is closely tied to the overall economy. When the e...

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