The internet has become an important tool for professionals, especially when it comes to finding jobs, networking, and staying up to date on the latest industry trends. But having a successful online presence requires more than creating a few profiles—stand out by treating yourself as a brand and promoting your skills and experience. Below are some tips on how to have a strong presence online:
Treat Your LinkedIn Profile Like It’s Your Own Billboard
A common mistake people make is to put the bare minimum on their LinkedIn page and not interact with other LinkedIn users. Instead, your LinkedIn profile should be a polished snapshot of your achievements and expertise. Take time to regularly update your LinkedIn profile, especially if you are currently looking for a job, and use the site to engage with others. The following are some steps you should consider:
If you are looking for an easier way to express yourself, Twitter is a great way to microblog on certain topics. It is also a useful way to reach more people and find others who share the same interests as you. The more you interact with them, the more attention you will receive.
Create Your Own Website
Creating your own blog or website is a good way to showcase your skills and experience. You can find sites that will let you create your own space for free. And unlike social media, you can customize your blog/website to convey your personality and share your accomplishments in a way that best highlights them. Having your own website or blog also gives you a chance to demonstrate your creative side.
You can treat this space as a portfolio by publishing your own articles or other work. This can be helpful during interviews because you can share your work in a centralized, organized location.
Of course, be careful what you post. Make sure it is well edited and that the content is appropriate.
DELETE, DELETE, DELETE.
We have all heard the saying that everything lives on the internet even if you delete it. But it is still important to clean up your trail and put your most professional self forward. Take a serious look at your social media presence, and make sure that your past posts are professional. You may consider tools like Facebook’s “On This Day” or TweetDelete, which will allow you to delete your tweets in bulk. If you use certain social media sites in a personal/social capacity, lock them so that only your professional profiles are accessible to employers. (Although you should still conduct yourself appropriately on locked accounts—you never know when someone will take a screenshot.)
Follow these tips to enhance your online presence!
It’s widely known that LinkedIn is a powerful networking tool that can help you broaden your contact list, set up informational interviews, search for job openings, and apply for new positions. But within LinkedIn, there’s a specific tool that’s not well known, and so many people aren’t taking advantage of it.
Whether you’re a student, a recent graduate who just entered the workforce, or a grizzled, forty-plus hour a week veteran, you’ve undoubtedly encountered a few of the more unsavory personality traits that colleagues and coworkers sometimes have to offer. Let’s take a closer look at some of these traits, along with some tips for dealing with them.