The Covid-19 pandemic has changed our lives—perhaps forever. Companies in all industries have been forced to respond and adapt, with many moving into the digital space and even more needing remote employees in order to follow the rules of social distancing.
One career path that offers the ability to work from home is marketing. Here are the most popular and sought after remote jobs in the field of marketing.
1. Internet Marketing Specialist
This might be the most obvious profession in the field of marketing, since it’s absolutely possible to complete all tasks remotely. However, be careful when you start your search on job boards. Different companies have different requirements for internet marketers, and it might happen that certain positions require you to perform the duties of several employees in the framework of this profession.
2. Social Media Manager
If your personal profiles on social networks are successful and popular, then why not engage not only your friends and relatives but also people you don’t know—and do it for a salary. Most brands and companies understand the importance of social presence and are willing to pay well a person who will increase their number of subscribers and work with their clients through social networks. If you like social online spaces, then this could be a dream job.
3. Brand Strategist
To become a brand strategist, it’s necessary to have practical experience in marketing, higher education in this discipline, and a special, strategic mindset. If this sounds like you, then don’t doubt that you’ll be able to find a remote position as a brand strategist. Companies are willing to handsomely reward specialists who’ll tell them what to do and how to do it, especially during this unpredictable time.
4. Brand Ambassador
This is another specific marketing position. To be a successful brand ambassador takes a certain type of personality, as you’lll need to be a brand's face in the online space and in person. And, most likely, you’ll have to work hard to convince a certain brand to work with you.
5. Marketing Designer
This is a relatively new but interesting specialty at the intersection of design and marketing. As part of this work, you’ll need to create marketing materials, taking into account both the principles of graphic design and the fundamentals of the psychology of marketing. This work is suitable for those who can take both a creative and rational approach to marketing, and who also know the basics of design and marketing psychology.
6. Digital Advertising Specialist
Digital advertising is becoming more innovative. Users almost no longer pay attention to pop-ups or even contextual advertising. Now, the most successful online advertising is retargeting and native advertising. Many companies need a person who can build a competent online advertising strategy—and also be eager to constantly learn something new and stay on top of trends.
7. SEO Specialist
It would seem that an SEO (search engine optimization) specialist has nothing to do with marketing, but SEO promotion often supports other marketing initiatives. Moreover, search engine optimization is currently being transformed, with Google’s new requirements with respect to the quality of text appearing on websites, so this is your chance to jump into the carriage of a fast-moving train.
8. Backlinking and Outreach Specialist
In addition to its new requirements for the quality of articles and texts, Google also takes into account the quantity and quality of backlinks. And since it’s practically impossible to collect a large number of organic links in a natural way, companies are developing strategies to increase the number of backlinks using guest posts, forums, and reviews. Coordinating all of this is the responsibility of backlinking and outreach specialists like Linksmanagement.
9. Google Analytics Specialist
It’s easy enough to understand how Google Analytics works, but this job is only suitable for those with strong analytical skills—those who like to compare numbers, look for causes and effects, and develop hypotheses and prove or disprove them.
10. Email Marketing Specialist
Some believe that email marketing is dead, but during the coronavirus outbreak, email has become one of the few secure ways to communicate. Companies are now looking for new points of contact with users and to strengthen their communication strategies. Email marketing specialists will definitely be sought after. Moreover, most tasks can be accomplished with the help of special email marketing software.
Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.
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With most non-essential offices closed around the globe, working from home is no longer a benefit or perk but the norm. So if you’re looking for a new job or side gig, here are 10 jobs you can do from home (and as a side benefit, when we get through this difficult time, performing these jobs now can boost your resume later).