Social Media Workers


Overview

Social Media Workers

Introduction

Social media can be defined as user-created content (audio, text, video, multimedia) that is published and shared on social media sites such as Facebook, LinkedIn, and Twitter; it can also be defined as the online technology that allows users to share content. Social media workers have become increasingly important to the success of companies and other organizations. By using social media tools and sites such as Facebook and Twitter, businesses and other organizations can generate more Web traffic, raise their business or organizati...

Quick Facts


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Median Salary

$62,750

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Employment Prospects

Good

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Minimum Education Level

Bachelor's Degree


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Experience

Internship


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Skills

Digital Media


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Personality Traits

Creative

Earnings

Staffing leader Robert Half International reports the following salary ranges for social media workers in 2021: search engine optimization specialists, $50,000 to $96,000; social media managers, $51,000 to $102,000; and social media specialists, $43,500 to $83,250.

Benefits for full-time workers include paid vacation, health, disability, life insurance, and retirement or pension plans. S...

Work Environment

Most social media professionals work a regular 40-hour week, though total hours may vary depending on the size of the company, the size of their social media staff, and the number and type of projects. Since the Internet is a 24/7 venue, social media workers should expect to work evenings and weekends.

Social media professionals work in comfortable, well-lit offices. A powerful server an...

Outlook

Employment for social media professionals is expected to be good during the next decade. Companies and other organizations have realized the key role the Internet and social media play in selling products and services, ensuring positive publicity and public opinion, and collecting and disseminating information. Opportunities should be strongest for those with college degrees and extensive exper...

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