Political consultants help politicians promote themselves and their issues among voters. They advise politicians on how to address the media. Sometimes called "spin doctors," these professionals use the media to either change or strengthen public opinion. Political consultants work with political consulting firms, contracting their services to politicians. The majority of political consultants work in Washington, D.C.; others work all across the country, involved with local and state government officials and candidates.
Minimum Education Level
The incomes of political consultants vary greatly. Someone contracting with local candidates, or with state organizations and associations, may earn less than $40,000. According to ZipRecruiter.com, the average salary for political consultants nationally was $74,196 in November 2020. Salaries ranged from $41,000 or less to $95,500 or more. Political consultants employed in Washington, D.C., in ...
Representing politicians can be thankless work. Political consultants may have to speak to the press about sensitive, volatile issues and deal directly with the frustrations of journalists unable to get the answers they want. When working for prominent politicians, they may become the subject of personal attacks.
Despite these potential conflicts, the work can be exciting and fast-paced....
Employment for public relations specialists, which includes political consultants, is expected to grow by 7 percent, much faster than the average for all careers, through 2029. The coronavirus pandemic in 2020 has affected many business sectors in the U.S., including political consulting. As a result, consultants and media representatives will become even more important to candidates and electe...