Marketing Consultants


Overview

Introduction

Marketing consultants provide advice to businesses and other organizations on a wide range of marketing issues such as product development, pricing, social media, and brand management. Organizations hire marketing consultants as outside consultants to help them solve internal marketing challenges, identify ways to attract new customers, and create marketing strategies. The market research group IBISWorld reported that in 2019, there were 412,039 marketing consultants working in the United States. 

Quick Facts


More

Median Salary

$59,701

More

Employment Prospects

Good

More

Minimum Education Level

Bachelor's Degree


More

Experience

Internship


More

Skills

Digital Media


More

Personality Traits

Creative

Earnings

Salaries and hourly rates for consultants vary widely according to experience, education, specialization, and employer. The average marketing consultant salary was $59,701 in January 2020, as reported by Salary.com. Salaries ranged from $37,000 to $105,000. Many marketing consultants are employed by management consulting firms. Management analysts had median annual earnings of $83,610 in May 20...

Work Environment

Consulting firms offer good pay and great perks, and they expect consultants (especially new college grads) to do whatever it takes (work on weekends/nights, etc.) to complete a project on time. Many consulting firms have become cognizant of the stress experienced by workers who put in long hours. For example, Simon-Kucher & Partners, a major strategy and marketing consulting firm, offers l...

Outlook

Employment for marketing workers is expected to be good during the next decade. In fact, the U.S. Department of Labor (DOL) reports that employment for marketing managers will grow by 8 percent through 2028, while job opportunities for marketing research analysts will grow by 20 percent during that same time span. Opportunities for digital marketing consultants should be especially strong. eMar...

Related Professions