Market Research Analysts


Overview

Introduction

Marketing research analysts collect, analyze, and interpret data in order to determine potential demand for a product or service. By examining the buying habits, wants, needs, and preferences of consumers, research analysts are able to recommend ways to improve products, increase sales, and expand customer bases. There are approximately 681,900 marketing research analysts employed in the United States.

Quick Facts


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Median Salary

$63,120

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Employment Prospects

Good

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Minimum Education Level

Bachelor's Degree


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Experience

Internship


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Skills

Interpersonal


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Personality Traits

Problem-Solving

Earnings

Beginning salaries in marketing research depend on the qualifications of the employee, the nature of the position, and the size of the firm. Interviewers, coders, tabulators, editors, and a variety of other employees usually are paid minimum wage ($10 an hour, or $20,800 annually). In December 2019, Salary.com reported the average annual salary for market research analysts with one to two years...

Work Environment

Marketing research analysts usually work a 40-hour week. Occasionally, overtime is necessary in order to meet project deadlines. Although they frequently interact with a variety of marketing research team members, analysts also do a lot of independent work, analyzing data, writing reports, and preparing statistical charts.

While most marketing research analysts work in offices located at...

Outlook

The U.S. Department of Labor (DOL) predicts that employment for marketing research analysts will grow by 20 percent, much faster than the average for all careers, through 2028. Increasing competition among producers of consumer goods and services and industrial products, combined with a growing awareness of the value of marketing research data, will contribute to opportunities in the field. The...

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