Green Marketers


Overview

Introduction

Green marketers plan the marketing and promotion of green products or services. They analyze past and current marketing trends and conduct consumer research to develop advertising and marketing strategies for products and services that are environmentally friendly. There are approximately 27,600 advertising and promotions managers and 259,200 marketing managers employed in the United States. 

Quick Facts


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Median Salary

$63,120

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Employment Prospects

Good

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Minimum Education Level

Bachelor's Degree


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Experience

Three or more years experience


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Skills

Business Management


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Personality Traits

Enterprising

Earnings

The U.S. Department of Labor (DOL) does not provide salary information for green marketers, but it does report that market research analysts and marketing specialists earned median annual salaries of $63,120 in May 2018. Earnings ranged from $34,310 to $121,080 or more. 

The median annual salary for advertising and promotions managers was $117,130 in May 2018, a...

Work Environment

Green marketers work in company offices and sometimes out of offices in their homes. They often work 50 or more hours per week, and sometimes work evenings, weekends, and through holidays to meet project deadlines. The work can be stressful at times, especially when managing multiple projects at one time, overseeing the work of others, and dealing with difficult clients. Green marketers may als...

Outlook

Overall, employment of advertising and promotions managers is expected to grow more slowly than the average for all careers from 2018 to 2028, according to the U.S. Department of Labor. The employment outlook is better for the much-larger field of marketing management, where job opportunities for managers are expected to grow faster than the average during the same time span. 

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