Overall, employment of advertising and promotions managers is expected to grow more slowly than the average for all careers from 2018 to 2028, according to the U.S. Department of Labor. The employment outlook is better for the much-larger field of marketing management, where job opportunities for managers are expected to grow faster than the average during the same time span.

Green marketers will continue to have good employment opportunities due to continued growth in the demand for green products and services. Companies will seek out marketers to help them develop marketing campaigns that highlight their environmental awareness and responsible business practices, such as by reducing pollutants, using recycled materials, or offering renewable energy services.

Digital media will continue to grow as traditional print media declines, and marketers and advertisers will continue to develop social media campaigns through the use of Facebook, Twitter, YouTube, among others. Green marketers with strong technology skills, knowledge of environmental issues, and prior experience in successfully marketing green products and services will have the best job prospects.

The outlook for marketing and advertising industries is closely tied to the overall economy. Marketing and advertising firms reduce budgets and layoff employees during economic downturns. However, when the economy is strong, more marketers and advertisers are needed to meet the increased demand for business.

Green Marketers

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