Fitness Directors


Fitness Directors


Fitness directors, also known as fitness and wellness coordinators, organize and schedule exercise classes and programs for health clubs, resorts, cruise lines, corporations, and other institutions. They work with other fitness professionals, such as personal trainers, nutritionists, and health care personnel, to deliver the best services for the individuals who use the fitness facility. Fitness directors must balance the needs of their staff with the needs of the paying customers. To do this, directors listen to suggestion...

Quick Facts


Median Salary



Employment Prospects



Minimum Education Level

Some Postsecondary Training



Previous experience as a fitness trainer and/or in a management-r



Business Management


Personality Traits



Many fitness directors start out in other positions, so earnings can vary. Once in a management position, fitness directors can earn much more, but their salaries still vary considerably depending on their experience and the size and location of their facility. Fitness center directors earned median annual salaries of $82,264 in December 2019, according to Salaries ranged from less ...

Work Environment

With the pressure of balancing the needs of both clients and staff members, the job of fitness director can be demanding. However, the majority of directors work in comfortable workplaces. Most facilities maintain a cool temperature, are clean and well lit, and have well-cared-for equipment.


Employment opportunities for fitness directors should be good during the next decade. More Americans are embracing exercise as part of an overall strategy for healthy living, which is creating demand for the services of fitness professionals. In general, people are much more knowledgeable about exercise and nutrition than they were in the past. Heightened awareness of childhood obesity will mot...