Digital Advertising Workers


Overview

Introduction

Digital advertising workers use their knowledge of advertising, technology, computers, the Internet, and other types of digital media to help companies advertise digital products and services. This method is often referred to as e-marketing. Some larger companies may have an in-house staff of advertising professionals, though many smaller or start-up companies often turn to freelance workers or a consulting agency for their needs. As of 2020, digital advertising agencies in the U.S. employed about 77,207 workers.

Quick Facts


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Median Salary

$53,310

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Employment Prospects

Good

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Minimum Education Level

High School Diploma


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Experience

Internship


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Skills

Digital Media


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Personality Traits

Creative

Earnings

Salaries for digital advertising workers vary depending upon the job. In general, digital advertising specialists employed in the U.S. in November 2020 earned an average base salary of $43,409, according to PayScale.com. Salaries ranged from $34,000 or less to $60,000 or more.

Median annual earnings for advertising sales agents were $53,310 in May 2019, according to the U.S. Department o...

Work Environment

Conditions at most firms are similar to those found in other digital advertising offices throughout the country, except that employees must frequently work under great pressure to meet deadlines. While a traditional 40-hour workweek is the norm at some companies, many full-time employees report that they work more than 40 hours per week, including evenings and weekends. Bonuses and time off dur...

Outlook

Employment for digital advertising workers is expected to be good in the coming years. While the coronavirus pandemic has had a major, often negative, impact on many areas of the advertising industry in 2020, digital advertising spending has weathered the storm and is expected to continue growing through 2024, although with more modest predictions than those made in 2019. eMarketer.com predicts...

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