Copywriters


Overview

Copywriters

Introduction

Copywriters express, promote, and interpret ideas and facts in written form for books, magazines, trade journals, newspapers, Web sites, technical studies and reports, company newsletters, radio and television broadcasts, and advertisements.

Most copywriters are employed in the advertising industry. Their main goal is to persuade the general public to choose or favor certain goods, services, and personalities. 

Writers and authors, including copywriters, held approximately 123,200 jobs in the United States.

Quick Facts


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Median Salary

$75,880

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Employment Prospects

Fair

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Minimum Education Level

Bachelor's Degree


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Experience

Internship or volunteer work


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Skills

Organizational


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Personality Traits

Creative

Earnings

The mean annual salary for writers who worked at advertising, public relations, and related services firms was $75,880 in May 2018, according to the U.S. Department of Labor. The lowest paid 10 percent of all writers earned less than $31,700, while the highest paid 10 percent earned $121,670 or more. In addition to their salaries, many writers earn some income from freelance work. ...

Work Environment

Working conditions vary for copywriters, depending on the size of their employer and whether or not they frequently work under tight deadlines. Though their workweek usually runs 35 to 40 hours, many copywriters work overtime, working nights and weekends to meet client deadlines.

Though copywriters do some of their work independently, they often cooperate with artists, photographers, edi...

Outlook

Employment for writers who work for advertising, public relations, and related services firms is expected to increase by 3.4 percent (more slowly than the average for all careers) from 2018 to 2028, according to the U.S. Department of Labor. Smaller agencies and home-based businesses may have more jobs but usually offer lower salaries. The mega-agencies—multinational agencies created from merge...

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